April 09, 2010

Pete Canalichio gets featured in the inVocus article on brand extensions in the magazine industry. Read the complete article by clicking the picture below:

February 10, 2010 

Pete Canalichio talked to The Licensing Blog - the official blog of The Licensing Book about The Coca-Cola Company's co-branded merchandise program for the Vancouver 2010 Winter Olympics. Read the full article by clicking the picture below:

February 2, 2010 

Pete Canalichio was interviewed by Erik Wolf and Stephanie Frost on Gravity Free Radio. He addressed specific topics such as what big brands look for in prospective licensees as well as how a company should balance its private products with its licensed products. Listen to the podcast by clicking the picture below:

January 20, 2010 

Pete Canalichio's article "Brand Licensing Basics" gets featured in brand expert Derrick Daye's blog. The article gives a succinct overview of brand licensing, why companies license their brands and what its benefits are. Read the complete article at Branding Strategy Insider by clicking the picture below:

January 6, 2010

Pete gets captured on Canadian TV at the Official Coca-Cola Pin Trading Center at the Vancouver 2010 Winter Olympics.

January 01, 2010 

Pete Canalichio talks to License! Global magazine about the Official Coca-Cola Pin Trading Center and the Coca-Cola co-branded merchandise program for the Vancouver 2010 Winter Olympics. Read the entire article by clicking the picture below:

December 20, 2009

Pete Canalichio gets interviewed by BrandLandUSA on brand licensing opportunities for companies and even the US Navy! He also talks about his favorite licensing project to date. Read the complete interview by clicking the picture below.

December 11, 2009

Pete Canalichio was interviewd by The Brand Show on how brands can transform and grow through licensing. Specifically, he discussed how licensing can improve brand awareness and increase customer loyalty. Listen to the podcast by clicking the picture below:

November 18, 2009

Pete Canalichio was featured on Atlanta Business Radio to talk about Licensing, its benefits as well as things to watch out for. He was interviewed by Lee Kantor and Amy Otto, who talk to Georgia's top businessmen an businesswomen to learn what makes them the best at what they do. Listen to the podcast by clicking the picture below (11 minute mark):