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Paid Royalties
The amount paid by the licensee to the licensor in exchange for the use of the licensor's brand, logo or mark. Paid Royalties are calculated by multiplying the royalty rate by the net (wholesale) sales of all licensed merchandise less any paid gaurantees and advances.
Philip Kotler
One of the most renowned marketing scholars of the twentieth century. Marketing professor and author of "Marketing Management," the most oft-read and quoted book by marketing students and professionals.
Points
See Royalty Rate.
Preference
Product Category
A collection of related products which can be bundled together as a separate entity or class, such as: apparel, personal accessories, toys or HBA (Health and Beauty Aides).
Product Grant
Property
See Licensed Property.
Property Grant
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There are no entries for 'Q'.