Pete's relationship with The Coca-Cola Company goes back to 1990 when he joined the global finance unit at Coca-Cola. Pete moved rapidly through positions of increasing responsibility in Finance, Business Affairs and Licensing before leaving in 2000. Since then Pete has worked with Coca-Cola as an external consultant on multiple programs including the Salt Lake, Athens and Torino Olympic Games programs as well as the new World of Coca-Cola.
Through Licensing Brands, Inc., Pete and his company are actively assisting Coca-Cola with the execution of all Vancouver 2010 Olympic Retail Merchandising and Pin Trading Programs. Licensing Brands, Inc. is responsible for bringing the entire co-branded licensing program together including:
- Defining expectations of Coca-Cola and the Vancouver 2010 Olympic Committee (VANOC)
- Planning and budgeting
- Allocating resources
- Recruiting and managing licensees
- Merchandise development and approval
- Pin Trading Center design and execution
- Retail program support at