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Pete played the role of emcee at the Official Coca-Cola Olympic Pin Trading Center during the Games in Vancouver. Watch Pete unveil Coke's Official Pin of the Day. A Pin of Day was unveiled each day of the Olympic Games and was a puzzle piece that formed the shape of the Coca-Cola contour bottle. Each pin was part of a collection of official Coca-Cola VANOC licensed merchandise and was made from recycled metal. Proceeds from the pins went to help preserve the Polar Bear through the World Wildlife Fund.
Coca-Cola opened the pin trading center as part of its brand licensing program for the Vancouver Olympic Winter Games.
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