"I have been working in brand licensing for the past 15 years. Having managed programs for Coca-Cola and Rubbermaid, I understand the best and most efficient way for you to get started."

About Pete - Testimonials

“Pete has tremendous trademark licensing expertise and has worked with the world's greatest brands. He understands why companies choose to license their brands and how to look for companies that have products or services that support their brand strategies. This proved a great help to our organization as we were able to consider our existing portfolio of products and look at how we could grow our business by harnessing the power of the Rubbermaid brand. Pete also provided us with great coaching as we developed our annual business plans for Rubbermaid so we could maximize the benefits of our licensing rights and program…Pete was always there to help us understand…(the) approval process, royalty reporting and collection procedures. If you are considering licensing a brand, I would highly recommend speaking with Pete first!”
Nancy Bergeron, Marketing Director, Acuity Specialty Products, Zep Inc., Rubbermaid Licensee



“Personality – very genuine; organization – top of the charts; negotiation skills – tough but fair; vision – gets it and knows or will figure out ways to get there.”
Tim Moran, CEO/Owner Moran Inc. & Apple Sports, Rubbermaid Licensee



“I first worked with Pete when we put together a licensing deal with the Rubbermaid brand in North America. Pete was very supportive and throughout the negotiations retained a professional and reasonable approach. The outcome was a deal that has proven to be valuable for both companies...”
Chris Sheryn, Operations Director, Primeur, Rubbermaid Licensee



“Pete is the rare combination of a professional with an entrepreneurial mind who can effectively navigate challenging situations in large organizations with multiple stakeholders and competing agendas. Pete excels at bringing people with divergent points of view together to reach a common goal. He has an unparalleled ability to peel through the layers of noise to identify the root cause of disagreement in any situation. Pete thoughtfully and creatively finds ways to negotiate agreement(s) in a manner that all parties feel they have been heard, understood and believe in the agreement that has been reached. Pete is both decisive and innovative, but what I enjoy most about working with Pete is his integrity and sincerity. He genuinely cares about the people he works with and the goals they are working to achieve. I look forward to the opportunity to work with Pete again.”
Adriana McLane, Director, Business Development, Newell Rubbermaid



“Pete is a high-energy thinker. He is dedicated and will go great lengths to support colleagues with initiatives. His follow-up is phenomenal and he conducts himself as a solid, real team-player. He can be counted on to get to the right answer with a meaningful solution.”
Gino Biondi, Global VP Product & Brand Marketing Rubbermaid Home Products, Newell Rubbermaid



“Pete is a dedicated individual who strives to WIN. Pete is hard working and is a great team player. Pete has a great personality and leadership skills.”
Samir Jhaveri, VP Business Development, Rubbermaid Commercial Products, Newell Rubbermaid



“Pete reported into me as Director for our host city activation for the Salt Lake City 2002 Winter Olympic sponsorship. I personally selected Pete and recruited him due to my personal experience having worked with Pete on several other marketing assets activations including the '96 Olympics and France '98 World Cup. He has the ability to drive strategy through to execution and meet challenges ranging from complex stakeholder alignment to challenging schedules and timelines. Couple this capability with his solid integrity and you have a powerful combination that qualifies him to lead significant 'Big Bet' projects and business units.”
Haven Riviere, General Manager, 2002 Olympics Program, The Coca-Cola Company



“I worked with Pete for 2 years as part of the Newell Rubbermaid External Business Development team. Pete's responsibility during this time was to manage and grow the Rubbermaid Global Licensing program which consisted of licensing programs for Rubbermaid Home Products, Rubbermaid Foodservice Products, Rubbermaid Commercial Products, and regional Rubbermaid business units. Pete's focus on developing and implementing a strategy consisting of growth for existing licensees as well as acquisition of new licensing partners led to significant growth in both revenue and market penetration for the program. His ability to develop and maintain relationships with both internal and external stakeholders as well as his desire for mutually beneficial partnerships was key to creating a program that will be successful for all parties in the future. In addition, Pete played a significant role in my development while a member of this team…he was always willing to provide insight and advice for my career based on his own experiences.”
Nate Hohenstein, Manager, External Business Development, Newell Rubbermaid



“Pete is a great leader who succeeds through tenacity, collaboration, vision, and charisma. Pete unified the various functions of the…business, and had everyone working as a team towards the same strategic goals.”
Jason Lye, Director, External Business Development - Technology Assets, Newell Rubbermaid



“I have worked with Pete at both Tula Communications and Newell Rubbermaid. Pete is a diplomatic leader and has an ability to form strong and enduring relationships with business partners. His drive and positive attitude make him a strong asset in a team environment. Furthermore, he is an intelligent and diligent employee who constantly makes an effort to contribute and to provide results.”
Kyla Perfetuo, Quality Assurance Coordinator, Newell Rubbermaid



“I have worked twice for Pete and would jump to work for him a third time if the opportunity arose. A leader who knows how to inspire and manage with ease and grace, he is also steadfast and focused. He harnesses his considerable intelligence to find effective and creative solutions to all challenges and is generous with his time and energy. I admire his communication skills, his ability to strategize, and his ability to stay the course and rally the team when things get tough. In addition to all this, Pete is just a great human being and a joy to be around.”
Fiona Henderson, Account Director, Tula Communications