Pete brings 20 years of global business experience. Before starting Licensing Brands, Inc. in 2009, Pete served as the General Manager of CardScan, where he delivered quick wins while rejuvenating the organizational culture.
Previously, directing Rubbermaid’s global licensing program, he earned the corporate MVP award for more than doubling royalty revenues and wholesale sales in just two years. Earlier, as Business Development Director at Tula Communications, Pete spearheaded an aggressive pursuit to become Samsung’s agency of record for its pioneering Olympic Torch Relay sponsorship—elevating both Samsung and Tula into world-class ranks in Olympic marketing.
Before transitioning to marketing and licensing arenas, Pete was recruited from the University of North Carolina into the global finance unit at Coca-Cola. Throughout his career, Pete has operated in the global arena, having worked in more than 40 countries and managed extensive projects across national and continental borders.
Licensing Background »