Brand licensing fundamentally is an agreement between a licensor (brand owner) and a licensee (a company with a product or service) which allows the licensee to sell its products or services under the licensor's brand in exchange for royalty payments.
WHAT ARE THE BENEFITS OF BRAND LICENSING?
For licensors, the benefits while many, include:
- Royalty revenue
- Brand extension
- Marketing support
- Trademark protection
For licensees, the benefits are equally numerous and include:
- Instantaneous recognition
- Authenticity and credibility
- Access to new distribution channels
- Ability to enter new regions
LICENSING BRAND, INC.'S VISION
We believe successful companies with strong products and services can become great companies when they have access to great brands through licensing. Licensors with great brands, in turn, can benefit from licensees that can extend their brand into categories, regions and channels often much faster than if they chose to do so internally.
When a licensee and licensor come together, many more amazing products and services sold under brands consumers know and love will make their way to market. These products and services will in turn delight their consumers thereby making the world a better and more enjoyable place for us all to live.
LICENSING BRAND, INC.'S MISSION
At Licensing Brands, Inc., our mission is to help licensors and licensees harness the power of brand licensing and unleash pent up consumer demand which is waiting to be satisfied. Consumers crave products and services made by the brands they know and trust. We want you to commercialize these opportunities.