WHAT IS BRAND LICENSING?

Brand licensing fundamentally is an agreement between a licensor (brand owner) and a licensee (a company with a product or service) which allows the licensee to sell its products or services under the licensor's brand in exchange for royalty payments.

WHAT ARE THE BENEFITS OF BRAND LICENSING?

For licensors, the benefits while many, include:

Royalty revenue
Brand extension
Marketing support
Trademark protection

For licensees, the benefits are equally numerous and include:

Instantaneous recognition
Authenticity and credibility
Access to new distribution channels
Ability to enter new regions

VISION

We believe successful companies with strong products and services can become great companies when they have access to great brands through licensing. Licensors with great brands, in turn, can benefit from licensees that can extend their brand into categories, regions and channels often much faster than if they chose to do so internally.

When a licensee and licensor come together, many more amazing products and services sold under brands consumers know and love will make their way to market. These products and services will in turn delight their consumers thereby making the world a better and more enjoyable place for us all to live.

MISSION

At Licensing Brands, Inc., our mission is to help licensors and licensees harness the power of brand licensing and unleash pent up consumer demand which is waiting to be satisfied. Consumers crave products and services made by the brands they know and trust. We want you to commercialize these opportunities.